09.26.07
Native American Nike’s
What a kind act: Nike has designed a shoe just for Native Americans and they’re selling them wholesale to tribal wellness programs and tribal schools exclusively for American Indians. Then they’re going to turn around and reinvest all the profits into health programs for Native Americans. (Apparently obesity and diabetes are big problems among the Native American population.)
Nike says their goal is to promote physical fitness and provide American Indians with a shoe that fits. Native Americans’ feet are larger and wider, and traditional shoe sizes don’t fit as well, if it all.
It’s nice to see a company care about something other than profits. Sure, they’re getting press coverage which may make people more likely to buy Nike which may equal more profits for them. But you don’t design a shoe for a specialized market, sell it cheap and then donate the profits right back to the cause just for name recognition. Especially if you’re Nike and everyone already knows your name. Here’s the full story from CNN Money.
Jennifer Eduvigen said,
March 6, 2008 at 7:54 pm
how can i get a pair?
calluna said,
March 7, 2008 at 9:21 pm
The shoes are not sold in stores and appear to only be available on Indian Reservations. Sorry.
One Year Blogging « Calluna said,
July 28, 2008 at 7:47 pm
[...] Say Happy Birthday 441 Target Retote 388 A Few Hours Too Late 334 Collect Points = Cool Stuff 258 Native American Nike’s [...]
Jennifer Eduvigen said,
April 25, 2009 at 7:43 am
I really would like to find out how to get a pair.