I’m not sure where I first heard about Mine but I’ve known about it long enough to get my third issue this week. It’s a free magazine from the Time people and it’s essentially a publication customized to you — well, as close as can one get, I think. You select five out of eight magazines, and in your magazine are 2-3 articles from each magazine. For example, my Mine has articles from Travel & Leisure, Real Simple, Time, InStyle, and Money. The other choices are Food & Wine, Sports Illustrated, and Golf.
I think it’s a unique idea and glad to see print publications trying to stay alive in a world where online pubs are eating them alive. I also like that they’re applying an online model — customizable content, like an RSS except in print — to a print publication.